ONE AUDIENCE. MULTIPLE WAYS TO REACH IT.
More than 130,000 fan visits moved through Erie Insurance Arena last season. Our first-party ticketing data identifies thousands of individual customers within that attendance, while digital, broadcast, and community channels extend the relationship throughout the year.
Thirty-four home games create repeated visibility across the arena, video board, PA, concourse, and game presentation.
Every game reaches fans beyond the arena through live coverage on FloHockey, produced by the OHL’s Best Broadcast of the Year for the 2025–26 season.
Daily access to fans through highlights, player stories, video, email, contests, and team news.
School visits, youth hockey, and community programs place partners alongside the causes and experiences Erie families care about.
A local audience built around families
The Otters audience is concentrated in and around Erie, led by working-age adults and households with children. For partners, that means repeated access to people making everyday decisions about banking, healthcare, food, education, automotive, home services, and entertainment.
A strong fit for brands serving families, from healthcare and banking to restaurants, education, and entertainment.
A meaningful audience for wealth management, automotive, home services, insurance, hospitality, and premium experiences.
Most known Otters customers live in the same market where local partners operate.
ERIE DEVELOPS PLAYERS THE HOCKEY WORLD KNOWS
The Otters have helped shape some of hockey’s most recognizable careers. That development history keeps scouts, media, and fans connected to Erie, while giving partners an association with a club known for preparing elite players for the next level.
How we measure partnership performance
Before the season begins, we agree on what success should look like. Depending on the partnership, we can measure visibility, attendance, engagement, redemptions, leads, hospitality use, content performance, and community participation.
Impressions, reach, frequency, signage exposure, and broadcast visibility.
QR scans, clicks, redemptions, contest entries, leads, and downloads.
Tickets used, guests hosted, attendance, and client follow-up.
Schools visited, participants reached, funds raised, and programs delivered.
Views, watch time, engagement, shares, completion rates, and email signups.
Photography, reporting, campaign results, key learnings, and recommendations for the following season.
Start with the result you need
Explore the opportunities, assets, and partnership levels that can help your business get there.