Start with the business goal
Partnerships work best when the objective is clear. Tell us what matters most, and we will shape the right mix of game night, content, promotions, hospitality, and community programming around it.
Build awareness
Reach Otters fans through game presentation, broadcast, digital content, community programs, and year-round visibility.
Drive action
Use promotions, QR codes, contests, ticket offers, retail incentives, and digital campaigns to move fans from attention to action.
Generate leads
Capture qualified prospects through opt-in contests, theme nights, premium events, digital campaigns, and fan experiences.
Bring people together
Host clients, employees, prospects, and community guests through premium seating and tailored game-night experiences.
Build brand preference
Create repeated, relevant connections that help fans become more familiar with your brand and what it stands for.
Show up for Erie
Support youth hockey, education, health, inclusion, and community programs that matter to families across the region.
Follow the fan through game night
The strongest partnerships appear at the moments that make sense for both the fan and the brand, from arrival through the final horn and into the days that follow.
Arrival
Welcome fans through exterior signage, parking, ticketing, entry experiences, and the first messages they see before reaching their seats.
Around the arena
Connect through concourse displays, retail, community programs, interactive experiences, and other high-traffic spaces.
During the Game
Become part of the action through video board features, contests, PA reads, theme nights, sponsored content, and in-game moments.
Hospitality
Bring clients, employees, prospects, and community guests together through premium seating and tailored game-night experiences.
Beyond the Arena
Extend the partnership through social media, email, video, web, exclusive content, and follow-up campaigns.
After the Game
Turn fan engagement into visits, scans, leads, purchases, downloads, attendance, and continued interaction with your business.
From first conversation to final recap
Discover
We begin with your business goals, audience, timing, budget, and how success should be measured.
Design
We shape the right mix of creative, content, game-night assets, hospitality, and community programming.
Deliver
We execute every touchpoint across game presentation, digital, hospitality, community, and fan experience.
Reporting
We review the results, share what we learned, and identify how the partnership can become stronger over time.
The tools we build with
Once the objective is clear, we choose the assets that give the partnership the best chance to work. Every element has a purpose beyond simply being seen.
Visibility
Fan Engagement
Content
Hospitality
Community
Signature Platforms
Every partner has a role in the team
Partnership with the Erie Otters is more than the purchase of individual assets. Each designation reflects a distinct relationship with the club, shaped by the scale of the partnership, the role the brand plays around the team, and the depth of its connection to our fans and community. Availability is intentionally limited at each level. The structure below reflects how we recognize and position the brands that stand alongside the Otters.
Keystone Partner
The Keystone Partner holds the club's highest level of brand association, with a leading presence across the team, arena, content, hospitality, and the moments that shape the season. This is a singular relationship built around long-term alignment, category leadership, and a visible role in the identity and direction of Otters hockey.
Principal Partner
Principal Partners are closely integrated into the Otters experience through high-profile visibility, content, hospitality, fan engagement, and category association. These relationships are built to be recognized by fans and felt consistently across the organization.
Team Partner
Team Partners are connected to Otters hockey through a tailored mix of arena visibility, digital content, promotions, hospitality, and community programming. Each partnership is shaped around a clear role and a defined connection to the club.
Community Partner
Community Partners receive a recognized place within the Otters partnership family through selected visibility, promotional opportunities, and association with the team. This designation provides a meaningful connection to the club at a more focused level of investment.
Official Supplier
Official Suppliers play a functional role in Otters hockey by providing the equipment, services, expertise, or operational support that helps the organization perform at a high level.